Full Frame Fixed Lens Camera

When I was 10, my Dad gave me my first camera – Smena Symbol – a viewfinder 35mm film camera made by LOMO with a fixed 40mm f/4 lens.

Almost 40 years later, there is a “new” concept of a camera that is mirrorless, has a full frame sensor, and a fixed lens:

  1. Sony Cyber-shot DSC-RX1
  2. Sony Cyber-shot DSC-RX1R II
  3. Leica Q (Typ 116)
  4. Leica Q2
  5. Zeiss ZX1

These cameras do not belong to the traditional compact point and shoot market, because they are full frame. Also they do not belong to the established full frame ILC market, because they have a fixed lens.

The natural inclination is to think about those cameras as an evolution of popular cropped sensor fixed lens compact cameras:

  1. Ricoh GR III
  2. Fujifilm X100V
  3. Panasonic Lumix DC-LX100 II
  4. Canon PowerShot G1 X Mark III
  5. Sigma dp0 Quattro

But, it is quite possible that the new class can also be thought as a “one camera one lens” and “all in one” approach to target full frame interchangable lens cameras:

  1. Leica SL2
  2. Sony a9 II
  3. Nikon Z7
  4. Canon EOS R
  5. Panasonic Lumix DC-S1R

Why bother with extra lenses that cost more, and add more weight if you are not a professional? If what you need is a high quality travel and vacation compact camera?

Of course, you can get one body and one pancake lens to stay compact and cheap, for example, Canon EOS M5 and Canon EF-M 22mm f/2 STM. But… it takes discipline to avoid addictive Gear Acquisition Syndrome. Eventually another lens will catch your eye, like Mitakon Zhongyi Speedmaster 35mm f/0.95 Mark II.

Also, the phone manufacturers keep adding more camera features to compete with bulky mirrorless and even compact cameras. Your phone is always with you, and it has Internet connection and tons of apps, including automatic backup.

While majority of consumers will be satisfied with a phone camera, the pure artists will carry real cameras with real glass. Initially, a phone was compared to a compact camera. But the competition got to the point when all compact point and shoot cameras became premium only like Panasonic Lumix DMC-LX10 and Sony Cyber-shot DSC-RX100 VII. Essentially, the phone manufacturers absorbed the whole compact non-premium market share.

But the real difference is with the full frame sensor, because it belongs to the professional side. At the end, the artists will carry full frame cameras only. The phones will absorb the rest.

Welcome to Leica Q series.

  • A real camera, not a phone-clone – dials, not menu options
  • People photography focus – travel, vacation, family, friends
  • Full Frame, small factor
  • Fast Glass, small factor – no flash is needed
  • Stills, stunning (monochrome is included)
  • Macro, stunning
  • Video, manual focus is great (add music)
  • Remote Control app for your phone
  • 100 year old history of photography to be with
  • Limited price (used camera), no extra cash needed (all in one)

This is a complete solution for a limited cost, no strings attached. With ASP-C you will keep looking, but with the full frame a search is over. Get it.

Train the eye of an artist with one camera and one prime lens.

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